Where are You Sowing Your Seeds?

Featured

“A farmer went out to sow his seed.  As he was scattering the seed, some fell along the path, and the birds came and ate it up.  Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow.  But when the sun came up, the plants were scorched, and they withered because they had no root.  Other seed fell among thorns, which grew up and choked the plants.  Still other seed fell on good soil, where it produced a crop—a hundred, sixty or thirty times what was sown. ~ Matthew 23: 3-7

Ever see a puppy enter a room?

It runs around licking everyone, rolling over to get its belly scratched. It’s tail wags and it’s so excited it pee’s on the floor. The more excited it gets, the more it wants to be noticed and pretty soon it’s running up to EVERYONE in the room looking for attention.

Everyone thinks the puppy is so damn cute. Everyone scratches behind it’s ears and ooo’s and ahhh’s.

Did ya ever notice though that at the end of the night no one takes the puppy home?

It’s cute but we’re not interested in having a dog right now!

I want something a bit bigger.

I wonder if there’s anything smaller.

Bye-bye puppy.

(Pssst. We’re the puppy!)

I am not sure if there were puppies running around two thousand years ago when Matthew wrote the parable of the seed, but it brings the point home.

Are we any different from the puppy in how we market ourselves and our services?

We start out with a super duper idea and we convince our selves that the entire galaxy, past, present and future not only wants it but NEEDS it.

A sort of throw it up there and see if any of it sticks. We’ll work out the details later on.

We build a book, a list, a Rolodex, shoot I don’t care whatcha call it! It’s names. The more names you have the better chance you have of creating a relationship.

Relationships can turn into sales.

Sales can turn into revenue.

Easy-peasey lemon squeezy. Right?

The farmer in the parable walked out the front door and started sowing his seed. Not a lot of thought, just following conventional wisdom. Throw your seed far and wide, go home, light a candle and wait for results.

The seed in our story is like our latest and greatest idea. A new product launch, a webinar, a coaching offer. Like the puppy, we are so excited we want to tell everyone because everyone needs what we are offering. Right?

A lot of that seed never germinated. It lays there, (Like so many unopened e-mails maybe?) until the birds came and snatched it up. (Everything in your deleted folder will be permanently emptied every thirty days.)

Do you know that most email providers believe a twenty five percent engagement rate, which means only one fourth of the people you reach out to, actually are curious enough to lake a little look-see? Hell, even major league baseball defines stardom at a thirty percent rate! ( I hit sixty percent once and threw a party!)

More of the seed reached the ground and was allowed to germinate but it either wasn’t fed and watered or other seeds choked it out. It hung around for a bit and then withered and died. We meet someone at a networking event or at a meeting and we add their business card to our ever growing list.

There’s a problem. Those folks MIGHT remember us. Those folks MIGHT open our emails and they MIGHT even read them. They MIGHT meet us for coffee. They MIGHT schedule a discovery session. Long term? Those folks aren’t in it for the long haul. We are not on their radar. Their first contact comes more from curiosity than from need.

Who the hell is John Jurkiewicz and why does he keep emailing me? Hmmm……. Ah, there it is, the unsubscribe link.

They are not bad people.

They just ain’t our people.

They are someones people but not ours. Capeesh?

Expecting business or any sort of relationship to develop from a few emails and a free gift offer is like betting the mortgage payment on a 99 to 1 shot at the track. There’s a chance! A slim chance but a chance. (We just keep telling ourselves that. It’s a mantra of sorts.)

Finally some of the seed manages to fall on good ground, germinates, and produces results. Those are the folks we cultivate relationships with. We get to know them. We find out what we have in common and most importantly can WE help THEM.

Sometimes I think we get it bass-akward. We get all caught up in what the pooh-roo’s are doing. (If you haven’t read many of my epistles a pooh-ru is exactly what it implies: Someone pumping out a whole bunch of pooh just to make money.) When they market themselves as being successful in their area of expertise we believe we have to do what they do.

Monkey see, monkey do.

But if you take the time to notice in Mathews parable, the seed that fell on good ground produced a bumper crop, over and over.

Here’s the dull and boring business part.

Why pay for a bag of seed that potentially 90% will go to waste? Wouldn’t it be better to spend a fraction on just enough seed to attract who we’re looking for as the person who is going to buy, love and ultimately cherish our service or product?

Doesn’t it make sense in cultivating relationships with folks who share our same vision of life, the universe and the world?

Aren’t those people more apt to share who you are, what you do and how you can help them with other people they know who embrace the same values that you embrace?

Over eighty percent of my coaching clients come from referrals. I’ve developed that success because I work really hard at establishing a relationship with every new person I meet.

They keep waiting for the sales pitch, the squeeze, the upsell. When it doesn’t come they are more apt to relax and engage with me.

I’m going to share a technique I use when I meet with someone for the first time and many of you have never met me, so you qualify! 🙂

I listen.

I write

I ask questions

Okay here it comes. If I were a bit more savvy when it comes to technology I’d do some music or thunder crashing or something like that.

While I’m doing all of the above I am scanning the amazing hard drive God presented me at birth, AKA, my brain. I am looking for a way to help the person with a situation they are having a problem with.

It may be a connection, a resource, or a solution to their situation. Something tangible, something real!

It’s not a tease. I don’t give them just enough to keep coming back for more (God, I hate when people do that to. Ya either care about me or ya don’t! Know what I mean Vern?)

There are no strings attached. I just don’t pump out a bunch of BS any moron with an internet connection and a phone could look up on their own. I give them hands on, valuable information based on my knowledge and experiences.

Then I wait. (Imagine a clock ticking or the final Jeopardy theme music playing in the back ground.)

I always get a response.

Sometimes it’s just a Thanks so much John and I never hear from them again. (See the seed failing to germinate. To use technical terms They aint my people.)

Sometimes it’s a I’d like to meet with you again, but right now my schedule is full. There is a lot of value in what you shared with me but right now I feel I’d be better served making my investment elsewhere.

It’s like Zig Ziglar once said: If you want to understand how people think all your have to do is look at a plate of bacon and eggs. The chicken made a contribution. The pig made a commitment.

Moving on.

Finally, there are the people who come back and want to know more, want to test me a bit. Are you the real deal or did you do this to squeeze me into an up sell? We meet again and then I let them ask ME, Talk to me about your coaching packages.

Just like the T.V. shows that save the world with forty one minutes of content, this relationship doesn’t happen in the blink of an eye. It takes weeks or months to cultivate.

It’s the seed that often produces a bumper crop.

So let me ask you: Where are you sowing your seeds?

*******************************************

Don’t want to miss and exciting and exhilarating post of A Heroes Journey? Like my Facebook Page – New Career Creations I post my blog there and you’ll get a notification when I publish. My intention is to publish twice each month.

A Question of Balance

Featured

11,910,000,000

This is how many results Google told me it had when I searched for Starting Your Own Business. It’s a popular topic. It seems everyone has an opinion on what it takes from going to where you are at to getting where you want to be.

Make sense?

A lot of it is sound advice – Incorporation options, types of insurance you might need to carry for your business. Stuff like that.

But ya know what?

I saw nothing about creating balance in your life BEFORE you decided that you’d be be hob-nobbing with Elon Musk.

Nothing.

Cue the crickets chirping

Okay, I didn’t review all 11,910,000,000 results, but you get my drift.

I’ve been doing what I do for the past twenty years. I have helped all sorts of people, all shapes and sizes and all with creative ideas. I’m not sure what that makes me in the pantheon of coaching and I don’t think it’s bragging to say I’ve learned a thing or two during those twenty years.

So………… Before you hop in full-tilt-boogie, print up business cards and sink a ton of money into one of those a-million-dollars-in six months programs, consider doing this first.

Create some balance in your life!

When I conduct a discovery session, I ask a question.

Tell me what you do to cope with the stress in your life? Do you remember the Atari game Asteroid? You moved a cursor back and forth while enemy space ships hurled bombs at you from on high. The more bombs you destroyed, the quicker the next wave came at you. The more you concentrated on destroying all the bombs the more bombs came.

Does that sound like your life? Hint, hint. It sure does sound like mine. Know what I mean Vern?

I get a lot of stock answers. I run, I golf, I take long walks.

I ask if there is time during the day for you to close your eyes for ten minutes or so and focus on relaxing; centering, setting an intention or simply allowing yourself an oasis in time to relax. I ask if they are open to learning how to practice that technique effectively.

It’s called meditation and you don’t have to hover off of the ground and chant or wear a flowing robe while burning incense. Unless that’s your thing. It allows your mind and body to shift into neutral to create a restore point of clarity.

Sorta the drain cleaner of the spiritual realm.

Starting and maintaining your business will require you to test the limits of your internal resources. Imagine if you never changed the oil on your vehicle or never replaced the filter on your furnace. In a while things would break down.

When we are stressed,tired and frustrated we make mistakes.

Lemme tell you a story.

A few years ago I was working on a promotion for Small Business Week. I was offering potential entrepreneurs a special coaching package. I worked on it for a couple of weeks and published it with a link to my special offer. I waited, and waited, and waited.

While I was crafting my path to fame I was juggling at least three other projects and, oh yeah, I was way too busy to shift into neutral and meditate. Too busy! Business is Business. That hippy stuff can wait. Warren Buffett and Jeff Bezos don’t meditate. Do they?

After two weeks I had zero responses. Huh! These people must be half crazy not to take advantage of this offer.

The phone rang. (No kidding it really did!) A friend called to ask me if I knew that you can’t insert a link to another page and then save the page as a JPEG file. (I swear to God he was stifling a laugh.) It won’t connect. When I hung up I checked the page. He was right. No one could register because I was too busy to sit down, chill out and think things through.

I’m a By-God-Entrepreneur.

The only person I could blame was me!

Ever done that? Blamed yourself for something and then slid down the murky slide of self doubt. It’s like getting muck stuck on your shoes in the horse barn. The harder you try to get it off, the messier it gets.

I am going to ask you to do something for yourself for one week. I am asking you to remove the distractions when you’re working on a project or offering and turn your phone off!

I learned a technique a few years ago that is a big aid in organizing my time and being productive when I need to be productive.

Yup, it’s an egg timer. When I sit down to work on a project or prepare for a coaching session I set the timer for thirty minutes. When the bell dings I stop and walk away from my desk and whatever it is I’m working on.

I am able to disengage.

That’s one example. I’m sure you can discover other ways throughout your day to take some time and recharge your batteries. You don’t need to become a Zen master or a yoga guru to get the benefit of creating an oasis in time.

Best of luck to you and I’m pulling for you. We’re all in this together!

The Chain That Binds

Before an elephant can be trained it has to be tamed.

A trainer fastens a chain to its ankle and anchors the chain to a stake in the ground. The elephant is conditioned to stop when the chain provides resistance. Once trained as a baby this elephant who has the power to tear the stake out of the ground, doesn’t. It’s been trained and conditioned to accept limitation and it behaves that way for the rest of its life.

Ever seen how huge and powerful an adult elephant is?

They should easliy remove the stake and ramble and amble wherever it chooses.

But it doesnt.

Somewhere deep inside the elephants mind, when the chain pulls taught it reminds it there are limits to where it can go and what it can do.

And what it can’t do.

It’s been conditioned.

Just like me and you.

Someone or a bunch of someones told us we couldn’t or shouldn’t.

So we didn’t

I am tempted to write another ten paragraphs telling you why we behave the way we do, but ya know what?

We already know.

Breaking that chain, metaphorical or real is a matter of how strongly we believe in our own power and passion. In our lives, our careers and our businesses, we decide what we’ll accept as a limitation and what we won’t let hold us back from our goals and dreams.

It’s up to us

Namaste

You Can’t Know What You’re Worth Until You Figure Out Who You Are

 

I know, I know. We all  believe that we’re worth millions of dollars.

Lets agree that the potential is there.

Those pie-in-the-sky I’m worth a million bucks an hour mantras we speak are things we use to convince ourselves how valuable we are. It’s more of an affirmation to the world that we are a somebody. We can look in the mirror every morning and reassure ourselves that our emotional ten toes and fingers are where they belong

Do you remember the point I made in last weeks blog post?

Remember this part:

I network for three reasons.

  •        To build my referral network

  •        To test out a new program or product on a live audience

  •        To educate people on who I am and what I do.

It can be difficult sometimes to elucidate who we are and what we do.  what we do best.

The pool of business networking is murky, at best.

Yeah, I said murky.

You can ask 100 people how to effectively network and you’ll get 100 different answers.

Mostly we color ourselves deeply confused and as internet marketing guru Russell Brunson states so eloquently:

A confused mind always says NO!

If you ain’t quite sure what you are selling how the bleep am I supposed to know what I am buying?

Seriously.

I’ll shake you hand, smile, take your business card and as I walk away mumble What was that all about!?

Here is how we are taught to network.

  • Come up with a cute and catchy speech. Memorize the speech.
  • Hand out our business cards.
  • Search out people you might want to get to know and bribe, er, I mean ask them to have coffee or lunch with you. ( As business networking guru Dr. Ivan Misner once said Everyone has to eat lunch, right)

I followed this pattern for awhile. The part about lunch and coffee. I ended up gaining 30 pounds and investing in a personal trainer and a health coach!

When these strategies don’t get us the results we desire we figure one of two things”

  • The process is flawed
  • We are flawed

Until you know who you are on this journey of yours and what your gifts and talents are you are just spending time looking for…………… I mean, what are you looking for?

That’s where most of us need help.

That’s why I’m here.

 

John Jurkiewicz is the founder of a career and business coaching firm called New Career Creations. John has been in business, proudly, for 19 years. He offers a host of coaching services to help team members and business owners with their careers and businesses. 

 He and his wife Joan have been married for 44+ years. (Joan is already a candidate for sainthood!) Together they created  6 children who are creating their own, unique footprint in this world by using their gifts and talents to help make it a better place for all of us. 

#newcareercreations