The New Normal

I wanna tell you a story.

You know the area on your web page where in big bold letters it says CONTACT ME?

Someone contacted me.

Someone I didn’t know. They wanted to set up a face to face meeting with me. They’d heard about the work I was doing with fledgling entrepreneurs and wanted to discuss some coaching.

Cool beans.

I stalked them looked them up on Facebook and saw that a client of mine was a connection of hers. I do this with just about everyone I meet for the first time that has a social media presence which is just about everybody. It helps remove the awkward, who says what and who goes first and all that other nonsense

Lo and behold one of her connections was a client of mine. Someone I’d coached a few years earlier.

After we shook hands and exchanged business cards with her, I said.

I understand you and I have a mutual connection.

Her face lit up.

OMG!!! We were best friends growing up. We  went to school together! 

For the next ten minutes I listened to her talk about her friend. She told me they’d lost touch because she’d moved to another state for a few years.

I have a daughter-in-law that grew up in that state. It’s beautiful there!

About that time the alarm went off on her phone.

John, I have another appointment in five minutes. Are you busy on Friday? I’d like to talk to you more and set up another meeting.

When I left her office I sat in the parking lot for a few minutes opened up my phone and messaged my client. I wanted to let her know who I’d met. She’d lost touch as well.

Here is my take away and how it relates to the new normal we some of us are creating. 

Stow the sales pitch! (Even if you have to sit on your hands.) It’s about realtionships! Did you notice that nowhere in the narrative above did I share what her purpose was in reaching out to me. Right now it’s irrelevant. I could have sailed into her office, free gift guns blazing, social media links showering from the ceiling and all the testimonials about the lives careers and businesses I’ve saved from the scrap heap. I could have, but what would have been the point?

She’s heard it all before. So have you. It’s why she set the timer on her phone. If I’d have been the lounge lizard of sales she could have done a quick exit with her dignity intact.

He’s gonna come in here and try to sell me something I don’t even need! Why do I do these things? I’ll give him a bottle of water and send him on his way. He’s probably used to it.

We never did get around to why she reached out. She will check me out, mostly with her BFF, and if things resonate with her we’ll move on too the second meeting. If not…. If not I made a new connection that may be a potential referral partner down the line.

True story: I developed a relationship over a one year period with someone I’d met at a networking event. We had lunch or coffee once a month or so. I’d never use her services and she’d never use mine but……………… One evening she met with two people who were looking to start a new business and in their own words Didn’t have a clue what to do first! My networking buddy said I know someone that could help you.

That referral and that relationship netted me a new client who in turn down the road netted me two other clients. All because we got to know and most importantly trust each other.

Can I repeat that?

All because we got to know and most importantly trust each other.

The people who will pay you the value of your service are the people who get it. They are the people who resonate with your message.

A relationship that shouts “equality.” Back in the old days people hired folks like me because there was the belief we drank a magic elixir every morning and it allowed us to gaze into the past, present and future. We knew everything. You, the poor client knew nothing. I am here to save you.

Will that be cash check or charge?

Sure you don’t wanna cash in your 401K to have me lead you to the promised land?

You don’t? Have a nice day. (By the way: There’s something intrinsically wrong with you if my message doesn’t resonate with you. You REALLY do need me)

I am going to give you one final chance. I’ll even let you send me twelve equal payments.

The poo-ru’s said I am supposed to ask you three times to give in and pay me. It doesn’t matter that you’re not sure if you need me or not. Just pay me!

I’m just going to make one point and move on:

Who knows more about your life, your career or your business than you?

Exactly

We, you and I, can see if we want to travel together on a portion of your journey. Can I help you as a coach or mentor? You steer the ship. I point out potential harbors of opportunity and a careful exhortation about the hidden ice bergs you may encounter.

We both walk away wiser.

That’s the new normal to me. (And I like it!)

What “New Marketing” Really Means

Can we talk?

I’ve been wanting to share my thoughts on the “new” marketing for some time.

Why?

I know some really honest people, chock full of integrity, not so much concerned about earning seven figures as they are getting paid for the value of what they share with the rest of us and as importantly making a contribution. Remember that passion and enthusiasm that got you started?

Then, there are the others.

I thought they’d largely vanished. They are the folks who still poke and prod, get up in our faces and suggest that we never really belonged at the cool kids lunch table anyway. They’ve located our pain and they have the answer.

I had an experience the other day that caused me to write this post.

YouTube videos are my friends. Any time I’m stuck I’ll do a search and viola, there are a host of experts willing to share their thoughts with me. Some of them have made me look like I knew what I was doing , especially when it came to fixing things around the house

The other day I was interested in learning how people were using YouTube videos as a way to build their email list. After a few abortive tries I found one that looked pretty interesting. I hit pause, went for a cup of tea, settled in and punched “resume.”

The content was exactly what I was looking for and I even registered to receive the free gift the presenter offered if I’d share my email address.

I did. I know the drill. To get something you have to give something. No problem.

I knew what was coming next. It’s called the squeeze. You have my attention, you’ve plied me with all sorts of free stuff, now it’s time to reach into my pocket……….. Again, I do not have a problem with this.

It’s called sales and it is not a dirty word.

I read the landing page I was sent to. Again, good stuff. But………….Not anything I needed right now. I book marked it for future reference. Just in case.

Now, people respond to rejection one of two ways:

When I get notice through my provider that someone didn’t click though or left in the middle of reading something I’ll respond by telling them I’m sorry they aren’t interested and one last time in an appropriate way, share the benefits of what I am offering. I close by telling them I hope they enjoy my newsletter or blog or whatever it is they gave me access to their email for.

See, that email address is gold. They may not need the program I am currently offering but down the road something may be of interest to them and they may investigate further.

(Did I tell you one of my motto’s is “Measure progress with a calendar not with a stop watch!”)

The second way of responding to rejection was how I was treated. I received an email that suggested I’d never reach my life or business goals as long as I made the choice not to enroll. As a matter of fact, I was told I was now part of the 99% who didn’t want to work hard and make commitments. It was my loss.

The cool kids lunch table was getting father and farther away.

But ya know what? That’s how they wanted me to feel. They wanted me to feel hurt. They wanted me to lift my tear stained eyes and admit I had it all wrong.

They were my hope and salvation.

There was still time to act.

Let me ask you something?

How do you want to be treated?

Do you want a thank you, see you later, hope we can connect down the road and if not no worries.

Or

Do you want to be told you’re a quivering mass of failure who’ll never amount to anything.

The old way of marketing suggests I find your pain and exploit it. The new way of marketing suggests I find your strengths and passions and celebrate them.

There might even be a happy dance involved.

New Career Creations blends the disciplines of business, career and life coaching to assure their clients have the best opportunity to be successful in all areas of their lives and careers. We partner with you to create those possibilities. A Heroes Journey is published on Tuesday at 7:30 AM CST. You can contact us at John@NewCareerCreations.com