3 Tips to Use in Avoiding the Guru Syndrome.

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I am not a guru hater. I genuinely respect the folks who have worked long and hard to build a business for themselves so they can enjoy the life they set out to enjoy and be recognized as the very best in their field.

My problem has never been with the guru’s. As a matter of fact, most folks we refer to as guru’s run like holy hell from the title. In it’s place, they talk about hard work, long hours, ups and downs and how there was more than once they were ready to throw in the towel. The “guru’s” I’ve met are caring people who willingly help other people and really don’t care for the title. They see themselves learning about every facet of life just like you and I.

They have an insatiable thirst to get it right right and always remind us that just because it worked for them………….

Yeah, we don’t wanna hear that, do we?

The problem, my dear grasshopper, is not them. It’s us.

We don’t read past the headlines. We turn a deaf ear to “No guarantees it will work for you just because it worked for me.”We are still looking to click our heels three times and be in the mystical and magical land where everyone hangs on our every word, writes us massive checks and lets us perform with the favorite artist of our choice. ( I always wanted to sing with Sinatra.)

And that’s okay.

It’s okay as long as we separate the reality of our lives from the reality of their lives.

Lemme share for a few if I may.

When I can’t sleep at night, I close my eyes, and I conjure up a fantasy I’ve had since I was 10 years old. I am a pitcher for a major league baseball team and not only am I amazingly successful, there are whispers that I am the G.O.A.T. – Greatest of all time. People love me, they adore me and when I face a batter I conjure up an image of facing a super star I never really liked. A No-Good-Nick, a villain.

I strike him out. Not only do I strike him out but I make him look terrible when he swings and falls in the dirt. Oh yeah, my average fast ball speed if about 110 mph. Everybody wants me.

I am heading towards 67. I never could get the ball to travel the distance to reach home plate and I am terminally uncoordinated. But I gotta tell ya, when I hear that siren song, the call from the mists that suggests it’s not to late, there is a tug inside of me I have to resist.

Maybe I could…………..

I am quite sure someone out there would try to convince me that I still could reach my goal and if I made a pittance of an investment, with them, I COULD get to the Hall of Fame. I mean just read the testimonials! Aging and deluded males everywhere are salivating at that one, last, chance at greatness. The one that escaped us so often in our youth. A chance at redemption. We see the faces of all those naysayers and people who sneered at us, and we open out hearts, minds and most importantly our wallets. Field of Dreams, The Rookie…….

Damn! I almost convinced myself.

I’m gonna let you in on a little secret.

It’s called marketing. It’s is not a dirty word or evil practice. It was not created by Satan himself. Marketing, my dear ones, is the way we make money, Dough-Re-Me. The stuff we pay our bills with and enjoy our lives with.

You know!!

I’m going to share some tips on navigating the mine field, because if you’re like me, you have fallen prey to dumping a bunch of cash in the hopes that it will lead to the promised land and instead you get a bunch of YouTube videos and a concierge who hosts a monthly get together that’s usually titled a master mind or group coaching. Often those aren’t live. You feel cheated and robbed and you are no closer to getting what you want then you were before your credit card provider is asking you if you’d like to increase your credit limit.

Then we’re ashamed. We’re supposed to know it all, supposed to avoid those traps, those get-there-overnight pitches. It’s a terrible feeling. We fell prey and worst of all it “Ain’t their fault.” It’s ours. We drank the Kool Aide.

End of sermon.

Here are three things that can help all of us begin to break that cycle of compulsion and make better use of the resource we have available to us.

Nothing in the realm of your business or practice requires an immediate decision. Well maybe if someone has a gun pointed at your head but otherwise you’re being what’s called “squeezed.” Those offers are designed to raise your pulse and blood pressure a bit and make you decide it is now or never. Some of them even have a doomsday counter. It’s a digital counter that tells you that there is only a precious bit of time left before this once-in-a-lifetime offer expires. After that you’ll pay a king or queens ransom. Take a step back, breathe and put some space between the hype and your needs.

I’ll use an old school term sleep on it. If it still sounds good in the morning……… That takes me to tip two

Listen to your intuition. I worked with someone years ago who told me, if it walks like a duck and talks like a duck it’s probably a duck. If it feels right for you, investigate further. If it just doesn’t resonate with you ask yourself WHY? Everything and I mean everything is not for all of us. That’s where you’ll hear the term ideal client. There are some folks who’d like you and I to believe that everyone created from the beginning of time is their ideal client. They can contort their process to fit your needs. It’s not a lie. They paint with a broad brush and suggest you and I fill in the blanks and often we are stuck with nothing more than we walked through the door with. Listen to your soul. The cool kids lunch table is not all it’s cracked up to be anyway.

Check them out – Make sure they can deliver what they are promising to deliver. I could sit here all day telling you horror stories both personal and ones I’ve heard over the years.

The internet provides us with great opportunities. We can work with people we otherwise wouldn’t have come in contact with. The internet has turned the corner market into a grocery store on steroids. – So many choices. And then, there is the down side.

Then there are the people that take our money and either woefully under deliver or we never hear from them again. They label themselves as experts and guru’s and leaders in their field, they send us a two page PDF, get our email address and proceed to barrage us with the good old once-in-a-lifetime offers. It’s marketing by attrition.

For every 1000 names we add to our list, 100 of those people will open and read our email. Of those 100 roughly 10 people will click through. That means, they’ll go to the next page or link. Of those 10 people only 1 person MAY take advantage of your offer. It sets up like this 1000-100-10-1. It’s the internet marketing version of the advertising we get in our snail mail. – Mass marketing.

Question for you: What do you do with most of the stuff that you retrieve from your mailbox? Yeah, me too.

Okay I’m going off on an uber tangent here but I thought you should know. Ya know?

Where was I?

If I see something that perks my interest I start asking around. I do research. If you are a provider worth your salt, Google has your entire life on file, including the good, the bad, and the ugly. As far as testimonial’s go, I try to avoid them. I ask every client I work with to provide me with a testimonial at the end of our time together. I put it in the coaching agreement.

Lemme ask you something? If you send you a testimonial and it says You stink do you really think I am going to publish it? Seriously. What we see are filtered.

Okay Mr Bright Eyes what should I do? Glad you asked.

I send an email with at least three questions about their offering. The one question I always include is a request for analytics. I want to know what percentage of their clients benefited from working with them or studying their material.

I’ll give you an example:

I still do resumes for people. Many years ago I began tracking how many of those resumes resulted in a person getting an initial interview. 91.6% of the resumes I created resulted in an initial interview. I offered empirical proof.

I ask the question: Who do you know that I know? Then I reach out to mutual connections asking what their experience was.

Okay you get my point.

You may have tips of your own and if you’d do I’d live to hear from you. We’re all in this together.

Oh yeah, in case you’re wondering my email list is way less than 1000 people. when I send out a posting, according to MailChimp the open rate is roughly 35%. The alleged average for my profession, coaching and consulting is 12.9%. My click through rate is at 10%. I keep my list manageable.

One last thing: I have not posted for a few weeks mostly because of a personal illness – our grandson gave us a new years gift of Day Care Disease and we had a death in our extended family. I thought you’d like to know

Namsate

Where are You Sowing Your Seeds?

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“A farmer went out to sow his seed.  As he was scattering the seed, some fell along the path, and the birds came and ate it up.  Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow.  But when the sun came up, the plants were scorched, and they withered because they had no root.  Other seed fell among thorns, which grew up and choked the plants.  Still other seed fell on good soil, where it produced a crop—a hundred, sixty or thirty times what was sown. ~ Matthew 23: 3-7

Ever see a puppy enter a room?

It runs around licking everyone, rolling over to get its belly scratched. It’s tail wags and it’s so excited it pee’s on the floor. The more excited it gets, the more it wants to be noticed and pretty soon it’s running up to EVERYONE in the room looking for attention.

Everyone thinks the puppy is so damn cute. Everyone scratches behind it’s ears and ooo’s and ahhh’s.

Did ya ever notice though that at the end of the night no one takes the puppy home?

It’s cute but we’re not interested in having a dog right now!

I want something a bit bigger.

I wonder if there’s anything smaller.

Bye-bye puppy.

(Pssst. We’re the puppy!)

I am not sure if there were puppies running around two thousand years ago when Matthew wrote the parable of the seed, but it brings the point home.

Are we any different from the puppy in how we market ourselves and our services?

We start out with a super duper idea and we convince our selves that the entire galaxy, past, present and future not only wants it but NEEDS it.

A sort of throw it up there and see if any of it sticks. We’ll work out the details later on.

We build a book, a list, a Rolodex, shoot I don’t care whatcha call it! It’s names. The more names you have the better chance you have of creating a relationship.

Relationships can turn into sales.

Sales can turn into revenue.

Easy-peasey lemon squeezy. Right?

The farmer in the parable walked out the front door and started sowing his seed. Not a lot of thought, just following conventional wisdom. Throw your seed far and wide, go home, light a candle and wait for results.

The seed in our story is like our latest and greatest idea. A new product launch, a webinar, a coaching offer. Like the puppy, we are so excited we want to tell everyone because everyone needs what we are offering. Right?

A lot of that seed never germinated. It lays there, (Like so many unopened e-mails maybe?) until the birds came and snatched it up. (Everything in your deleted folder will be permanently emptied every thirty days.)

Do you know that most email providers believe a twenty five percent engagement rate, which means only one fourth of the people you reach out to, actually are curious enough to lake a little look-see? Hell, even major league baseball defines stardom at a thirty percent rate! ( I hit sixty percent once and threw a party!)

More of the seed reached the ground and was allowed to germinate but it either wasn’t fed and watered or other seeds choked it out. It hung around for a bit and then withered and died. We meet someone at a networking event or at a meeting and we add their business card to our ever growing list.

There’s a problem. Those folks MIGHT remember us. Those folks MIGHT open our emails and they MIGHT even read them. They MIGHT meet us for coffee. They MIGHT schedule a discovery session. Long term? Those folks aren’t in it for the long haul. We are not on their radar. Their first contact comes more from curiosity than from need.

Who the hell is John Jurkiewicz and why does he keep emailing me? Hmmm……. Ah, there it is, the unsubscribe link.

They are not bad people.

They just ain’t our people.

They are someones people but not ours. Capeesh?

Expecting business or any sort of relationship to develop from a few emails and a free gift offer is like betting the mortgage payment on a 99 to 1 shot at the track. There’s a chance! A slim chance but a chance. (We just keep telling ourselves that. It’s a mantra of sorts.)

Finally some of the seed manages to fall on good ground, germinates, and produces results. Those are the folks we cultivate relationships with. We get to know them. We find out what we have in common and most importantly can WE help THEM.

Sometimes I think we get it bass-akward. We get all caught up in what the pooh-roo’s are doing. (If you haven’t read many of my epistles a pooh-ru is exactly what it implies: Someone pumping out a whole bunch of pooh just to make money.) When they market themselves as being successful in their area of expertise we believe we have to do what they do.

Monkey see, monkey do.

But if you take the time to notice in Mathews parable, the seed that fell on good ground produced a bumper crop, over and over.

Here’s the dull and boring business part.

Why pay for a bag of seed that potentially 90% will go to waste? Wouldn’t it be better to spend a fraction on just enough seed to attract who we’re looking for as the person who is going to buy, love and ultimately cherish our service or product?

Doesn’t it make sense in cultivating relationships with folks who share our same vision of life, the universe and the world?

Aren’t those people more apt to share who you are, what you do and how you can help them with other people they know who embrace the same values that you embrace?

Over eighty percent of my coaching clients come from referrals. I’ve developed that success because I work really hard at establishing a relationship with every new person I meet.

They keep waiting for the sales pitch, the squeeze, the upsell. When it doesn’t come they are more apt to relax and engage with me.

I’m going to share a technique I use when I meet with someone for the first time and many of you have never met me, so you qualify! 🙂

I listen.

I write

I ask questions

Okay here it comes. If I were a bit more savvy when it comes to technology I’d do some music or thunder crashing or something like that.

While I’m doing all of the above I am scanning the amazing hard drive God presented me at birth, AKA, my brain. I am looking for a way to help the person with a situation they are having a problem with.

It may be a connection, a resource, or a solution to their situation. Something tangible, something real!

It’s not a tease. I don’t give them just enough to keep coming back for more (God, I hate when people do that to. Ya either care about me or ya don’t! Know what I mean Vern?)

There are no strings attached. I just don’t pump out a bunch of BS any moron with an internet connection and a phone could look up on their own. I give them hands on, valuable information based on my knowledge and experiences.

Then I wait. (Imagine a clock ticking or the final Jeopardy theme music playing in the back ground.)

I always get a response.

Sometimes it’s just a Thanks so much John and I never hear from them again. (See the seed failing to germinate. To use technical terms They aint my people.)

Sometimes it’s a I’d like to meet with you again, but right now my schedule is full. There is a lot of value in what you shared with me but right now I feel I’d be better served making my investment elsewhere.

It’s like Zig Ziglar once said: If you want to understand how people think all your have to do is look at a plate of bacon and eggs. The chicken made a contribution. The pig made a commitment.

Moving on.

Finally, there are the people who come back and want to know more, want to test me a bit. Are you the real deal or did you do this to squeeze me into an up sell? We meet again and then I let them ask ME, Talk to me about your coaching packages.

Just like the T.V. shows that save the world with forty one minutes of content, this relationship doesn’t happen in the blink of an eye. It takes weeks or months to cultivate.

It’s the seed that often produces a bumper crop.

So let me ask you: Where are you sowing your seeds?

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Building Your Business One Relationship at a Time

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I met Kevin about a month after I decided corporate America and everything that went with it wasn’t my thing anymore. I’d started a business coaching and HR consulting company.

If you’ve followed any of my posts, here, or elsewhere, you know that banner outside my front door would read “I didn’t know my ass from a hole in the ground!”

A friend told me about his boss who he thought could use me. He’d started his business ten years earlier. In the interim he’d built a pretty successful practice with a couple locations and had his eyes set on a few more.

Kevin was one of those people who knew what to touch and when to touch it and if he didn’t touch it chances are it wouldn’t work anyway. During our first meeting he readily admitted that he had no people skills and spent a lot of time in conflict with his team members. They stayed because the wage was good and he offered performance bonuses that weren’t a mainstream practice in his industry at the time.

He mighta been a jerk but he was smart jerk.

We met for coffee one morning and he was“professionally polite.” He told me he didn’t really have a need for my services and gave me a“Thanks for stopping by and have a nice day! Why are you still here?”

Yeah.

He started calling me every now and then, though. He’d ask a question or suggest we have lunch and pick my brain. I never thought much of it because the calls were far and few between. When I’d give him a suggestion I might get an email that said “Thanks for your help. Your advice worked out well for me.”

That was about it. Until one day…………..

The phone rang. It wasn’t Kevin. It was one of his managers. She asked if was I available for lunch?

I coulda told her I was busy, I mean I ain’t a social service agency but Kevin and I had established a relationship by then and BTW, I could have told him “pay me or quit calling me.”

There is a reason I didn’t.

My intuition told me there was some value in establishing that relationship. It could lead to other opportunities. Kevin was and is a leader and well respected in his community and sans the lack of people skills our values, both personal and professional were in alignment.

Marketing Messiah Russell Brunson said in a recent podcast. “Five good friends beats a hundred thousand subscribers any day.” I saw him as potentially one of those “good friends.”

There has to be a relationship first though. I mean I can teach my fourteen year old grand daughter how to sell something but learning to value people is something that takes time.

Anyways………..

When I sat down he looked across the table and said “I guess I need to start paying you, huh?

That relationship lasted almost 9 years.

If I drew one of those things that resemble a family tree he would be the trunk and the twelve or so referrals he gave me over the years would be the branches on the tree. He invited me to speak at a state conference for his industry as well as conduct his management retreats. He introduced me to a whole bunch of folks and even had me interviewed by a trade publication he was on the editorial board of.

Trust is not something you pour water on, stand back and watch it sprout in fifteen minutes. It comes from a cultivating a relationship and that, my friend, takes some time.

I coulda turned away after my first meeting with him or stopped taking his phone calls.

A number of people told me he was taking advantage of me being a newbie.

That, would make me just like everyone else. I ain’t, like everyone else.

I do have people skills and I do understand what it is like to run a business and be a coach and try to figure out stuff all on my own and I know that before I write a check I am gonna make damn sure the person I am writing it to knows what they are talking about. In the beginning Kevin would call every six to eight weeks and ask if I had a minute to talk. It was a test and when I passed that test I was given another one so that by the time he had a real issue he knew the value of my services because he’d seen tangible results from the issues I helped him with in the past.

We don’t create trust on the golf course or at the tapas bar. It comes when people SEE our integrity in action not just hear us blather on about it.

The relationships? It’s why we do what we do anyways. Ain’t it?

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There is No Business Like Your Business!

Can I tell you a story?

A few years ago I received a call from the owner of a local nursery. He was teetering on the brink of disaster and the bank, which held a note on the business, decided it was time to get involved.

They nursery sold flowers and vegetable plants; shrubs and trees as well as the equipment to go with it. His grand father founded the business at the tail end of The Great Depression. They had a great location, right next to a busy mall. He was a local celebrity of sorts. He had a weekly radio show where he dispensed wisdom on all things plants and shrubs. He had a five acre series of green houses a few miles from the nursery.

Everything went well until……….

(((Dramatic pause here.)))

Until a big box store opened about a half of mile away. You know, one of those places that sold in volume. Business went from booming, to slow to almost non existent. If I can buy three trays of flowers for the same price you sell one tray for, where do you think I am going to shop?

That’s when the bank decided to get involved. Banks do not care about how long we’ve been in business or all of our past successes. Banks care about getting the money they lent us repaid and they don’t care about “how.” They care about the “when.” There is one universal truth I can share confidently with you: You don’t want your banker running your business!

The bank hired a consultant to analyze the business and create a recovery plan. The consultant knew a lot about consulting. You might say they were famous. They knew very little about the nuances of a family run business and all the challenges that go with managing it. They analyzed, interviewed, and analyzed some more. They poked, prodded and nodded. They gathered everyone in the small conference area. With solemn faces they pronounced that while the business was in critical condition it could be saved.With their help.

By now the owner felt like he’d been hit up along side of the head with a four by four. He nodded his head pulled out his check book in ascent and the consultant told them that he would be back.

I am going to fast forward.

All of the information the consultant shared was valuable. Valuable in a “thirty thousand foot view” sorta way. You couldn’t argue with any of it. But none of it solved the problem of how the nursery was going to compete with the big box store down the road. No one asked:

What makes your nursery unique and special and how are you going to leverage that quality to stand out in your market?

What no one understood was there is no business like his (yours, our) business and that while it’s easy to throw a few MBA type solutions at an issue; situations, circumstances and markets are like the micro climates in southern California. They often vary from street to street and business to business.

No one asked the owner.

The owner was equally as culpable. He was searching for a magic elixir that didn’t exist. He wanted a quick fix. If it got the bank off of his back he’d have done just about anything.

A year later the shop stood empty. The bank eventually foreclosed and the property was sold. Today it’s a convenience store with a gas station.

It’s true. There is no business like your business.

Mine either.

The New Normal

I wanna tell you a story.

You know the area on your web page where in big bold letters it says CONTACT ME?

Someone contacted me.

Someone I didn’t know. They wanted to set up a face to face meeting with me. They’d heard about the work I was doing with fledgling entrepreneurs and wanted to discuss some coaching.

Cool beans.

I stalked them looked them up on Facebook and saw that a client of mine was a connection of hers. I do this with just about everyone I meet for the first time that has a social media presence which is just about everybody. It helps remove the awkward, who says what and who goes first and all that other nonsense

Lo and behold one of her connections was a client of mine. Someone I’d coached a few years earlier.

After we shook hands and exchanged business cards with her, I said.

I understand you and I have a mutual connection.

Her face lit up.

OMG!!! We were best friends growing up. We  went to school together! 

For the next ten minutes I listened to her talk about her friend. She told me they’d lost touch because she’d moved to another state for a few years.

I have a daughter-in-law that grew up in that state. It’s beautiful there!

About that time the alarm went off on her phone.

John, I have another appointment in five minutes. Are you busy on Friday? I’d like to talk to you more and set up another meeting.

When I left her office I sat in the parking lot for a few minutes opened up my phone and messaged my client. I wanted to let her know who I’d met. She’d lost touch as well.

Here is my take away and how it relates to the new normal we some of us are creating. 

Stow the sales pitch! (Even if you have to sit on your hands.) It’s about realtionships! Did you notice that nowhere in the narrative above did I share what her purpose was in reaching out to me. Right now it’s irrelevant. I could have sailed into her office, free gift guns blazing, social media links showering from the ceiling and all the testimonials about the lives careers and businesses I’ve saved from the scrap heap. I could have, but what would have been the point?

She’s heard it all before. So have you. It’s why she set the timer on her phone. If I’d have been the lounge lizard of sales she could have done a quick exit with her dignity intact.

He’s gonna come in here and try to sell me something I don’t even need! Why do I do these things? I’ll give him a bottle of water and send him on his way. He’s probably used to it.

We never did get around to why she reached out. She will check me out, mostly with her BFF, and if things resonate with her we’ll move on too the second meeting. If not…. If not I made a new connection that may be a potential referral partner down the line.

True story: I developed a relationship over a one year period with someone I’d met at a networking event. We had lunch or coffee once a month or so. I’d never use her services and she’d never use mine but……………… One evening she met with two people who were looking to start a new business and in their own words Didn’t have a clue what to do first! My networking buddy said I know someone that could help you.

That referral and that relationship netted me a new client who in turn down the road netted me two other clients. All because we got to know and most importantly trust each other.

Can I repeat that?

All because we got to know and most importantly trust each other.

The people who will pay you the value of your service are the people who get it. They are the people who resonate with your message.

A relationship that shouts “equality.” Back in the old days people hired folks like me because there was the belief we drank a magic elixir every morning and it allowed us to gaze into the past, present and future. We knew everything. You, the poor client knew nothing. I am here to save you.

Will that be cash check or charge?

Sure you don’t wanna cash in your 401K to have me lead you to the promised land?

You don’t? Have a nice day. (By the way: There’s something intrinsically wrong with you if my message doesn’t resonate with you. You REALLY do need me)

I am going to give you one final chance. I’ll even let you send me twelve equal payments.

The poo-ru’s said I am supposed to ask you three times to give in and pay me. It doesn’t matter that you’re not sure if you need me or not. Just pay me!

I’m just going to make one point and move on:

Who knows more about your life, your career or your business than you?

Exactly

We, you and I, can see if we want to travel together on a portion of your journey. Can I help you as a coach or mentor? You steer the ship. I point out potential harbors of opportunity and a careful exhortation about the hidden ice bergs you may encounter.

We both walk away wiser.

That’s the new normal to me. (And I like it!)

What “New Marketing” Really Means

Can we talk?

I’ve been wanting to share my thoughts on the “new” marketing for some time.

Why?

I know some really honest people, chock full of integrity, not so much concerned about earning seven figures as they are getting paid for the value of what they share with the rest of us and as importantly making a contribution. Remember that passion and enthusiasm that got you started?

Then, there are the others.

I thought they’d largely vanished. They are the folks who still poke and prod, get up in our faces and suggest that we never really belonged at the cool kids lunch table anyway. They’ve located our pain and they have the answer.

I had an experience the other day that caused me to write this post.

YouTube videos are my friends. Any time I’m stuck I’ll do a search and viola, there are a host of experts willing to share their thoughts with me. Some of them have made me look like I knew what I was doing , especially when it came to fixing things around the house

The other day I was interested in learning how people were using YouTube videos as a way to build their email list. After a few abortive tries I found one that looked pretty interesting. I hit pause, went for a cup of tea, settled in and punched “resume.”

The content was exactly what I was looking for and I even registered to receive the free gift the presenter offered if I’d share my email address.

I did. I know the drill. To get something you have to give something. No problem.

I knew what was coming next. It’s called the squeeze. You have my attention, you’ve plied me with all sorts of free stuff, now it’s time to reach into my pocket……….. Again, I do not have a problem with this.

It’s called sales and it is not a dirty word.

I read the landing page I was sent to. Again, good stuff. But………….Not anything I needed right now. I book marked it for future reference. Just in case.

Now, people respond to rejection one of two ways:

When I get notice through my provider that someone didn’t click though or left in the middle of reading something I’ll respond by telling them I’m sorry they aren’t interested and one last time in an appropriate way, share the benefits of what I am offering. I close by telling them I hope they enjoy my newsletter or blog or whatever it is they gave me access to their email for.

See, that email address is gold. They may not need the program I am currently offering but down the road something may be of interest to them and they may investigate further.

(Did I tell you one of my motto’s is “Measure progress with a calendar not with a stop watch!”)

The second way of responding to rejection was how I was treated. I received an email that suggested I’d never reach my life or business goals as long as I made the choice not to enroll. As a matter of fact, I was told I was now part of the 99% who didn’t want to work hard and make commitments. It was my loss.

The cool kids lunch table was getting father and farther away.

But ya know what? That’s how they wanted me to feel. They wanted me to feel hurt. They wanted me to lift my tear stained eyes and admit I had it all wrong.

They were my hope and salvation.

There was still time to act.

Let me ask you something?

How do you want to be treated?

Do you want a thank you, see you later, hope we can connect down the road and if not no worries.

Or

Do you want to be told you’re a quivering mass of failure who’ll never amount to anything.

The old way of marketing suggests I find your pain and exploit it. The new way of marketing suggests I find your strengths and passions and celebrate them.

There might even be a happy dance involved.

New Career Creations blends the disciplines of business, career and life coaching to assure their clients have the best opportunity to be successful in all areas of their lives and careers. We partner with you to create those possibilities. A Heroes Journey is published on Tuesday at 7:30 AM CST. You can contact us at John@NewCareerCreations.com