It sounded sorta like an uncomfortable medical procedure.
I was at a networking event and someone asked me what CRM software I was using.
“Uhm, what, what am I using?”
I excused myself to use the restroom. Too much coffee, ha ha.
I pulled out my smart phone and did a quick Google search.
Oh, sales tracking.
I use an excel spread sheet to track my connections, follow up’s and sales. It’s simple. – Just like moi.
Quick question: Do you evaluate my value and worth to you and your business based on my CRM software? God I hope not! You decide whether to slide some coin across the table based on my value to you and your business. I’ve never been asked to supply a list of software that I’m using before someone decided whether they worked with me or didn’t work with me. For all they know I could be using something straight out of Fantasia!
We’re rapidly coming to a scary conclusion. We can’t wish the current pandemic away. We can’t blame it away. It’s here and right now it’s bigger and more powerful than we are. It’s going to leave a wide path of destruction in its wake. Lottsa people without jobs to go to every morning and little to no source of income and there is going to be
someone a group of someones that are going to hold up a bag of magic beans and tell you they have the answer to all of your problems.
Become a coach, healer, a trainer. You have a bright smile. People are attracted to you. Sign, here, here and here. I’ll return your children when they are 18 or as soon as you finish the 100 installment payments on my course. Oh, I forgot. Did you get your CRM software? It’s a must!
Most of us won’t admit to not knowing our butt from our elbow when it comes to whats really needed to get started. I know I didn’t.
That’s in the best of times.
I’m not suggesting we hold hands and jump off of a bridge. I’m suggesting that no matter what sort of uplifting things we read and watch there are so many things beyond our control right now and we need to focus on what we can control.
Let that sink in.
There are people who will lead you to believe that it is a must for you to have everything in place before you get started. Like CRM Software! If you have no clients and you’re working on a whole bunch of things to get going in the right direction a nice piece of software that collects dust for a bit isnt a numero uno priority
Any time you feel the urge to start prying the gold filings from your teeth to pay for something from The Magical Mystery Tour, beware. (Imagine the Jaws music playing in the background.)
- “But everybody is using it.” Ask yourself if it’s a true need or just something that looks nice. coz I mean, all of the cool kids are using it. I suggest that every new business owner or potential business owner have that tattooed on their foreheads so they see it every time they look in the mirror. A tee shirt has the same effect. Memorize it.
- Shiny object syndrome. Hundreds of people spend thousands of dollars to get you and I to buy their product or service and guess what? As a new business owner every purchase is precious. Please put that on the tee shirt as well and memorize it! Here is a link to a great article that talks about shiny object syndrome. Twenty years in I still am susceptible to the lure of the Shiny Object Syndrome
- The Sinatra Syndrome. You know, I did it my way!!! Thank you for your inspiring words John, but I got this. My great uncle Stanley was a mechanic. He worked on cars in his garage at home. Uncle Stanley tell us that you don’t need to incorporate, don’t need none of that fancy business insurance and don’t listen to them dad blamed coaches and consultants. Just go out and do your thing. You’re destined for success. There are some things that simply are what they are, and the IRS will not accept the explanation that you’re unique.
This is a true story. Someone contacted me after they ran into some legal issues. “Uncle Stanley” told them all they needed was a city business license and that would cover everything. Was that true? After some research, they discovered they did need a city business license to pay the business tax the city levied along with some of the things I’d suggested to them.
One final observation. Have the part of you that believes you know absolutely everything about your ideal client and the nuances of your niche surgically removed. You don’t, I don’t and they don’t. It’s why twenty years into my coaching career I still don’t know everything. If something can help you and you are not afraid of letting the world know you’re in need of help – You’ve checked one of the boxes in my ideal client check list!.
Hope this helps. See you next week.